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Social Network Marketing
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service. Common social media marketing tools include Twitter, blogs, LinkedIn, Facebook, Flickr, MySpace and YouTube. In the context of Internet marketing, social media refers to a collective group of web properties whose content is primarily published by users, not direct employees of the property.
Social Network Marketing is about creating "Buzz" through newsworthy events, videos, tweets, or blog entries that attract attention, and become viral in nature. Buzz is what makes social media marketing work. It replicates a message through user to user contact, rather than the traditional method of purchasing of an ad or promoting a press release. The message does not necessarily have to be about the product. Many successful viral campaigns have gathered steam through an amusing or compelling message, with the company logo or tag line included incidentally.
Building ways that enable fans of a brand or company to promote a message themselves in multiple online social media venues. Fan pages in Twitter, MySpace of Facebook follow this model. It is based around online conversations. Social media marketing is not controlled by the organization. Instead it encourages user participation and dialogue.
Twitter, Facebook & Wordpress
We have worked with the Application Program Interfaces to all these site to streamline the workload and leverage the reach of your campaign. As an example this website was created in such a way that allows our blog post titles to be "tweeted" on twitter; which is then picked up by our Facebook page. You may also notice the Share Button on the left; which open even more avenues for your site to be found.
Even if you feel that your company doesn't have a strong enough brand or product to create enough Social Network Buzz to go viral, you have still just added three new avenues (links) in cyber-space to your website.